Donald Trump is finally going to start running ads, which will begin playing on Friday. With just 90 days left until the election, Trump will play the ads in Ohio, Pennsylvania, Florida, North Carolina and Virginia.
Trump’s ads come after months of relatively unanswered ads from Hillary Clinton and her super PAC, which have spent a combined $100 million flooding the airwaves, mostly with ads attacking Trump as unfit for the presidency in nine swing states. During the Olympics, for instance, a Clinton campaign ad highlighting that Trump-branded apparel was made in China and Bangladesh has run in heavy circulation.
Trump has been helped by ads from the NRA and two super PACs, which have spent a total of $12.4 million on his behalf. The size of the Trump campaign’s initial battleground ad buy was not clear.
Trump has reported raising more than $80 million for his campaign and the Republican Party in July, and his campaign has said he began August with $37 million cash-on-hand. Many Republicans have called on Trump to tap into those funds and begin airing TV ads to try to halt his recent slide in the polls, fearing the race could slip from his grasp.