#NeverTrump Republicans are getting ready to launch a TV ad in a handful of swing-state suburbs urging Donald Trump to quit the presidential race so the party can replace him with a more electable nominee.
The ad, titled “Keep Your Word,” features footage of Trump during the Republican primary in which he suggested he’d drop out if he saw his poll numbers decline.
“Number one, I’m not a masochist, and if I was dropping in the polls where I saw I wasn’t going to win, why would I continue?” Trump said in an October NBC interview featured in the ad. A graphic displaying political handicappers’ predictions of a landslide Trump loss accompanies his remarks. The ad ends with a plea: “Resign the nomination. Let the RNC replace you so we can beat Hillary.”
The 30-second spot is marked for a limited run on broadcast networks in suburban Florida, Virginia, Ohio and Michigan, according to Regina Thomson, a Colorado Republican activist and leader of Free the Delegates, the organization that failed to stop Trump’s nomination at last month’s national convention. All four states are central to Trump’s path to the White House, though he’s trailing in most polls of those states.
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