Hillary Clinton has released a new ad, entitled “EVERYTHING”, in response to Donald Trump calling her a bigot, as well as Trump’s assertion that he is better for African Americans than Clinton is.
The ad uses Trump’s own words make the case. The ad focuses on some of Trump’s recent notorious moments, such as Trump pointing from the stage as he says “Look at my African American over here.”
A voiceover reminds voters that “Trump Management was charged with discriminating against African Americans and breaking federal law,” and then Trump’s claim that “I have a great relationship with the blacks. I’ve always had a great relationship with the blacks” plays over footage of black protesters being pushed around and assaulted at Trump rallies.
But the real refrain of the ad, from which it draws its title, is Trump’s big pitch to black voters, or to white voters who want to believe they care about racism. The ad opens with Trump saying “What do you have to lose? You’re living in poverty, your schools are no good, you have no jobs,” and closes with him asking “What the hell do you have to lose?” The ad provides the simple, clear answer in block letters:
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