Rachel Maddow’s MSNBC show is growing so much so fast that she is drawing more viewers than broadcast television networks. Maddow recently finished in top ten among all networks and programs in her time slot Adweek is reporting.
MSNBC announced Maddow’s unprecedented ratings growth via a press release:
MSNBC’s “The Rachel Maddow Show” (M-F 9-10pm) finished in the top 10 among all networks in the time period on Thursday, March 2, according to Nielsen.
The primetime show delivered 2.5 million total viewers on Thursday and ranked #6 ahead of three broadcast networks: Fox Broadcasting, Univision and ABC. “The Rachel Maddow Show” also finished in the top 10 multiple times – including 14 out of the previous 19 days.
Among cable news networks, “The Rachel Maddow Show” topped CNN in both total viewers and in the key news A25-54 demographic on Thursday (2.5 million total viewers and 610,000 viewers A25-54 vs. CNN’s 1.3 million total viewers and 497,000 viewers A25-54).
During primetime in February 2017, more people watched MSNBC than CNN. “The Rachel Maddow Show” saw significant growth across the board and finished #2 in cable news for both total viewers and A25-54 demo. “The Rachel Maddow Show” delivered its biggest total viewer audience ever for a month. “The Rachel Maddow Show” also beat CNN’s regularly scheduled programs for the 45th straight month. The show posted its best demo delivery in the time period since November 2012.
When a cable news show is finishing in the top ten over 14 of the last 19 days and is defeating broadcast networks, that is a sign that something special is happening.